Through this work, one issue consistently stood out — excessive scalp shine. While often overlooked, unwanted shine can distract from an otherwise well-executed SMP result or a clean, shaved look, affecting confidence and overall appearance.

Driven by a desire to solve this problem properly, Rob partnered with an experienced cosmetic engineer originally from Germany and now based in Vancouver, British Columbia. Together, they set out to create a clean, effective, and purpose-built solution.

The result is Rob James FX — a premium scalp care range designed specifically for men, combining performance, simplicity, and clean formulations. Each product is developed with the same philosophy that defines Rob’s SMP work: natural results, thoughtful design, and uncompromising quality.